Birkman Personality Assessments

The Birkman Method® personality assessment is a scientifically based instrument, originally developed by Dr. Roger W. Birkman, to measure human characteristics for influencing behaviors, motivations, and perceptions. The assessment has been completed by millions of people and thousands of organizations worldwide.


We utilize the Birkman assessment as a leadership tool in two ways
:

Image of group looking at computer screen, discussing results of Birkman Assessment.
  1. Elevate individual awareness – when an individual understands their own self-perception and social perceptions, they become increasingly aware of personal strengths and weaknesses in navigating social interactions and developing greater influence for dealing with workplace challenges.
  2. Elevate team collaboration and performance – when team members understand one another’s self-perceptions and social perceptions, it creates a safe workplace to discuss differences in individual behavior styles and expectations. This helps bring more clarity to the team’s purpose and how to leverage individual strengths to contribute to greater team performance and success.
 

The Birkman assessment measures four key perspectives for each person’s personality:

  •  Motivationpassion and interests for various activities that foster greater engagement and enjoyment in life. Motivation is a critical factor in finding a fulfilling career path and ensuring long-term workplace satisfaction.
  • Self-Perceptionhow you see yourself and what drives you to show up in the world each day. Birkman refers to this as our usual behavior, which is typically how we approach tasks, manage relationships, and contribute to the community.
  • Social Perceptionthe underlying context or filter you use to determine if a current situation or environment feels comfortable. This reflects an internal state that is not always apparent to others. Birkman refers to this as needs, which allow a person to anticipate their reactions to new or changing life situations to avoid resulting stress.
  • Mindsetan individual’s belief system concerning themselves and others. Birkman addresses specific aspects of your mindset that affect intrapersonal, interpersonal, and alignment of work tasks to allow for new ways of thinking in various life circumstances. Examining mindset allows for a greater understanding of the why behind an individual’s actions and behavior patterns.

The Four Personality Types

Image of Birkman colors diagram
Image of the red quadrant, describing the Birkman Method interpretation of a "red" personality type.
Image of the green quadrant, describing the Birkman Method interpretation of a "green" personality type.

Doer
-Deals in the present
-Gets results through action

Communicator
-Deals in the present
-Gets results through people

Image of the red quadrant, describing the Birkman Method interpretation of a "red" personality type.
Image of the blue quadrant, describing the Birkman Method interpretation of a "blue" personality type.

Analyzer
-Deals in the past
-Gets results through systems

Thinker
-Deals in the future
-Gets results through ideating